Esse ano, a marca de calçados Grendene em parceria com a MM Conteúdo criou uma ação super bacana com blogueiras e meninas influentes na internet para promover a coleção de Verão 2012 da Zaxy.
Não conhece a Zaxy? É aquela marca que tem modelos bem parecidos com a Melissa, considerada sua “prima”, mas com preços mais acessíveis. Com apenas três anos de mercado, a Zaxy da Grendene é um sucesso entre as garotas. Sempre conectada nas tendências de moda, os lançamentos da linha são coloridos e confortáveis.
Foram selecionadas 40 meninas (de 4 capitais diferentes – São Paulo, Rio de Janeiro, Porto Alegre e Recife – sendo 10 meninas de cada capital) para fazer um ensaio fotográfico e um editorial em movimento, conhecido como Fashion Film, com os calçados da Zaxy! E adivinhem só? Uma das gurias de Porto Alegre sou eu!
Cada menina recebeu um sapato da Zaxy e tinha que montar um look para o dia da gravação, e cada cidade tinha o seu modelo de sapato. O de Porto Alegre foi uma sapatilha azul marinho flocada com um detalhe dourado na frente, um amor! Confiram o look que eu montei com ela:
Sapatilha Zaxy
Macacão xadrez
Detalhe macacão
Unhas
A ação aproveita também para mostramos nossas cidades como pano de fundo. E bota pano de fundo nisso! Cada uma das selecionadas tinha que escolher uma locação para filmar, e os cenários ficaram lindíssimos. Eu escolhi o Brique da Redenção, um lugar super tradicional de Porto Alegre nos domingos, e que representa super bem a cidade!
Como se não bastasse ganhar a chance de ser modelo por um dia, as blogueiras mais votadas de cada cidade vão ganhar um editorial na revista Gloss! GENTE, já pensou?? Demais né?
Vocês me ajudam a ser a gaúcha vencedora?
Esse é o MEU LINK. Cada pessoa pode votar apenas duas vezes: uma pelo Twitter, e outra pelo Facebook. Eu vou ficar muuuito feliz se ganhar o ensaio na Gloss!
E quem pensa que a ação para por aí? Ainda tem a vencedora nacional da segunda etapa, que vai levar um Kit Trend Hunter: uma câmera fotográfica semi profissional e um iPad. Um sonho! Bora votar galera! A votação começa hoje lá no site da ZAXY e vai até segunda-feira que vem!
Equipe super bacana que realizou a ação: Fê Jesus (MM Conteúdo), Mauren Motta (MM Conteúdo), Andy Marshall (fotógrafo) e Mateus Philippi (cinegrafista)
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